Packaging is one of the most important and underrated aspects of a product. It is what seals in the freshness and transports it. People use packaging to identify themselves as people with certain tastes or lifestyles. Packaging can make or break a company’s reputation. It is important to make sure your products are safe while they are on their way home. You can also show your customers what you think of them by the packaging you give them. There are eight ways you can make things better for your business by making sure they have safe shipping.
Best way to provide best packaging for the products is by making use of best quality materials. Here it is important to remember that many manufacturers cut cheap corners when it comes to their product’s packaging. Using cheap materials like cardboard and thin plastic for your incense boxes wholesale can make them break or get damaged before they reach their destination. This will cost you more money in the long run.
8 tremendous ways to provide best packaging:
1) Designing first then printing later-
There are so many times when we have been asked to do a job and given a deadline of 48 hours. We’ve all done it, pulled an all-nighter and got the assignment finished in time. However, this is not usually a great idea since most print shops or printers can’t accept same day turnaround jobs. Instead of rushing your design process, you should first think about the design. Design is very important for packaging. You can try to do it on paper, but people usually find it easier to do it on a computer so they can change their mind easily about what they want before printing it out or putting it on the product.
2) Matching colors from various printing processes.
When you design a custom printed t shirt, make sure that the colors do not overlap. Otherwise, it won’t look good. You also need to use one type of printing process. For example, if you are planning on having your custom printed t shirt screen-printed – there is no need in adding metallic decals or glitter as it would be mismatched and can affect the overall design itself.
3) Develop the brand voice.
It is important for businesses to develop their own unique brand voice that sets them apart from all others. For this reason, customers should have a plan for what they would like their company to look like. They should think about how employees will be using marketing materials and come up with a plan for those things. Furthermore, consistency would be key since all branding materials will follow similar specifications throughout everything else involved with the business. This not only creates brand recognition, but also creates brand loyalty as customers can easily identify with the business because of these similarities.
4) Consider outsourcing.
It’s important for businesses to have their own unique look. But sometimes it is good to get help with other stuff, like designing or printing things. When people are helping, they can focus on what they are good at and not make mistakes because of something else they are worried about. Outsourcing often saves time and money, which is probably the biggest benefit from all others mentioned. If this option does not interest you, remember there are always other alternatives so do not give up.
5) Incorporate unique shapes on your packaging
Making products that are not similar to what is out there on the market can prove to be difficult for marketing purposes. The truth of the matter is that if you try making something completely innovative, it might end up being confusing. That said, coming up with various unique shapes (and logos) will help you stand out from the crowd and bring you quite a few benefits.
- First of all, people love items with unusual designs so your product will definitely get some extra attention this way.
- Secondly, adding interesting artwork may also increase sales because many customers do not go for products they see as boring or normal-looking.
- And lastly, by creating unique shapes you will allow yourself more freedom in design which means that even if something goes wrong with your production, you will have more room for improvisation.
6) create an effective logo design?
The first thing you should do is establish a clear goal as that will determine how your logo looks and what emotions it should evoke. Do you wish to stand out from the crowd? Is this going to be a lasting brand? Are you looking for something simple yet catchy? Designers should ask themselves these questions before they start a new project.
Remember to take care of business. If you are making a product for a group, use characters or special effects that members of this group would like. For example, if the people who buy your product are gamers, use characters in the design. Or if they like movies and TV shows well maybe include scenes from them in your logo. For companies with little experience in advertising, you should try to leave the viewers with an impression that will last for a long time so make sure to come up with something different and eye-catching.
If we’re talking about actual shapes and objects, there’s no need to stick to tradition and go for the classic square or circle shape. Remember that every part of your logo for your custom display box should tell your potential customers about your company’s story and values and it should also serve its purpose at the same time? Well, if you aim high, why not try making an image out of letters? You can do this by blending the letters together, stacking them on top of each other or even playing around with their colors. The possibilities are endless.
7) Always make sure your packaging is durable and meant to last.
Customization is another way to provide best quality packaging for the products. Make use of custom materials such as logo-imprinted boxes, personalized shrink bands and custom hang tags. It is good for your company to have brand awareness. It will make people excited about your products. People will tell their friends and family members, so they’ll buy too.
8) Make it easy to open!
Customers are busy people who do not have all day just to unseal some hard-plastic clamshells or corrugated cardboard boxes that take forever just to get into. They want things that are quick and simple especially when unpacking new purchases which can be frustrating and overwhelming. It is important to make your product opening experience easy. Use packets that do not need a chainsaw or an electric drill to open them. Use tear-strip for paperboard boxes, blister packs, die cut holes/windows on plastic clamshells and folded flaps instead of taped lids for cartons.
Conclusion:
If you think the packaging of your product is not good enough and you want to make it more attractive, then don’t hesitate and design it in a way that will draw people’s attention. Let’s say we’re talking about a beauty product (just because we love them). You can keep it simple and go for sleek and elegant designs or find inspiration in flowers and animals to create something unique.
READ MORE:
PACKAGING COMPANIES ARE HELPING BRANDS TO DESIGN PRINTED PACKAGING
